Effective Date: April 2, 2026
1. Data Controller Information
– Company Name: DRS Auto Equipment Co., Ltd
– Contact Email: [email protected]
– Physical Address: 212, 5th Building, Tianyou industrial park, Longsheng Street, Jingang sub-district, Wolong district, Nanyang 473000, Henan, China
2. Personal Data We Collect
We collect your personal data through the following channels:
– Website contact forms (name, email address, phone number, company information)
– Facebook Lead Ads (name, email address, phone number)
– Meta Pixel (IP address, browser information, browsing activity, cookie data)
– Other information you voluntarily submit to us
3. Purposes of Data Use
We use your personal data only on the legal bases set out in Article 6 of the GDPR, including:
– Performance of a contract
– Your explicit consent (which you may withdraw at any time)
– Legitimate business interests (marketing, ad optimization, customer service)
– Compliance with legal obligations
Specific uses include:
– Responding to your inquiries, providing quotes and fulfilling orders
– Sending marketing communications and follow-ups via email/WhatsApp
– Using Meta Pixel for ad retargeting, audience optimization and performance analysis
– Improving our website, services, security and fraud prevention
4. Data Sharing and Third Parties
We may share your personal data with the following third parties:
– Meta (Facebook): For ad delivery, audience management and conversion tracking
– Email marketing service providers, CRM systems and payment processors
– Regulatory authorities when required by law
We do not sell your personal data to any unrelated third parties.
5. Cookies and Tracking Technologies
We use cookies and similar technologies on our website:
– Necessary cookies: Enable basic website functionality
– Analytical/advertising cookies: Used for Meta Pixel, user behavior analysis and personalized advertising
You may refuse non-necessary cookies through your browser settings without affecting basic website functions.
6. Data Retention Period
– Marketing data: Retained until you withdraw your consent or request deletion
– Order/contract data: Retained for the period required by law (usually 7 years)
– Analytical/advertising data: Retained for a maximum of 180 days (per Meta’s standard policy)
7. Your Rights Under the GDPR
You have the right to:
– Access, correct and delete your personal data
– Restrict or object to the processing of your personal data
– Receive your personal data in a portable format
– Withdraw your consent at any time (without affecting the lawfulness of processing before withdrawal)
– Lodge a complaint with your local data protection authority
To exercise these rights, contact us at [email protected].
8. Data Security
We implement technical and organizational measures (including encryption, access controls and regular security audits) to protect your personal data from unauthorized access, disclosure, loss or alteration.
9. Policy Updates
We may update this Privacy Policy from time to time. Material changes will be notified via our website or email.
10. Contact Us
For any questions about this Privacy Policy or your personal data, please contact:
– Email: [email protected]
– Physical Address: 212, 5th Building, Tianyou industrial park, Longsheng Street, Jingang sub-district, Wolong district, Nanyang 473000, Henan, China